Tsoureki is essentially a Greek brioche style of sweet bread. The flavours of this bread consist of a hint of orange combined with mahlepi and a subtle essence of mastic (mastiha). It is usually made at Easter and is a universal element in the celebration of this most important holiday of the Greek calendar. Such braided breads are an ancient tradition among Greeks.
Despite the fact that tsoureki is quite popular during Easter, it can be found in the city of Thessaloniki all year around in the Patisseries and Bakeries.